I almost got to cryogenically freeze someone
—and it was a blast.

To Launch Seth MacFarlane's first live-action sci-fi tv series, "The Orville", FOX wanted something big and buzzworthy—something we could still be talking about 400 years from now. So, we created the first ever cryogenics sweepstakes for fans who were looking to come aboard Seth's futuristic ship and #JointheOrville. 

We launched at San Diego Comic-Con with a job fair and space preparedness station, allowing fans to apply for a job through a video interview and even try out a gyroscope to get a taste of zero gravity. supporting social content kept fans interested and we even created memorable artwork with illustrator Tavis Coburn, included in The Orville coffee table book.

Our ten finalists received swag packages from the show and, although our grand prize winner didn't end up picking the Cryo, he did say it was the most creative and entertaining sweepstakes he has ever participated in. 

Stats:

Over 50k entries

ZERO media budget

100% organic engagement