I got to insult children on a national scale
—and FOX paid me to do it.

Using the main character of FOX’s newest and edgiest comedy, The Mick, as our starting point, we created a series of short films based purely off of Mickey’s reckless, devil-may-care, and completely inappropriate approach to taking childcare. #KIDSAREDICKS launched nationwide and gave our fans their own 15 seconds of fame by featuring real tweets about kids being total dicks on the largest billboard in Times Square. Fans found out about our billboard and hashtag through a series of promoted videos focusing on meetings between Mickey and two unprepared FOX execs. Hilarity ensues and we helped make the January 1st premiere of The Mick FOX’s biggest since Empire.